When it comes to promoting a new blog post, the saying goes:
It’s easier done than said
This is because there are so many platforms you can promote your blog post that it becomes easier to just do it rather than simply say.
Every blogger relishes the thought of getting readers – what they call traffic – to their blogs. However, it doesn’t happen automatically and it can end up frustrating the hardiest of bloggers.
Here’s the catch.
So many bloggers fear to put themselves out there. The thought of promoting your own content overshadows the high-quality content they have churned out.
I am here to put that fear away from you and show you that it is possible to get organic traffic to your blog tirelessly.
In the course of my research and blog study, I have come across a lot of bloggers who have attested to the success of Pinterest in their blogs. Recently I was part of Melyssa Griffin’s webinar on Pinfinite Growth Strategy where she talked passionately about Pinterest’s impact on her blog.
Going by the millions of testimonials in Pinterest’s favor, it must be the platform where most, if not all, bloggers should concentrate on.
According to TechCrunch’s article, Pinterest was the second highest social referrer behind Facebook and ahead of other significant names such as Twitter and YouTube.
Impressive, to say the least.
So how do you promote your post on Pinterest?
- Design pins for your blog post and pin them on your blog board. Make sure you have a board dedicated for your pins only.
- Make use of Pinterest group boards. These are collaborative boards where people interested in a similar niche interact through their pins. If you are looking for group boards, Pingroupie will make your work easier.
- Add a “Pin it” button in your blog. These button hovers on your images and lets your website visitors pin your images on their boards, thus increasing exposure.
- Optimize your images. Pin vertical pins since they take up a larger real estate on Pinterest than the horizontal pins. Use Canva for designing pins.
- Do some keyword research. Keywords signal to other pinners that your pin is of their interest and that they should definitely check it out.
Pinterest is unique in its own way since it is NOT a social media platform, but a SEARCH ENGINE. Bloggers should treat Pinterest as a search engine like Google and not like Instagram.
In Melyssa’s course, she teaches all these Pinterest essentials as well as working examples that have grown her blog to over 70,000 unique visitors. I have to admit that I have always envied such statistics and my journey there is still on.
My monthly views are 6.16% better off than last month and these tips have helped me go this far.
Read: How to Drive 3X MoreTraffic to your Blog With Pinterest and Danielle Ziegler’s 14 Easy Ways to Drive Traffic to a New Blog.
2. FACEBOOK GROUPS
With almost 2 billion daily active users, Facebook is the outright king of social media. There’s no arguing with that.
But with algorithmic changes in Facebook happening not too long ago, the organic reach of a post has fallen drastically and it has left a lot of content creators scratching their heads. I don’t know what happened – but it did, according to Hubspot.
Between January and July 2016, publishers saw a 52% decline in organic reach on Facebook.
It then makes sense that for a post to get a bigger organic and engaged reach on Facebook, you either have to be damn popular or be among people you share interests with. I would go with the latter for now.
Facebook groups consist of people operating in the same niche. This makes it easy for you to share your blog posts and participate in the threads. Every group is different and has rules governing it, with the administrator in full control of the activities.
Here’s what you should do then:
- Search relevant Facebook groups using your keywords. If it’s “Gardening”, then appropriate groups will pop up.
- Choose your groups wisely. I am a culprit of blindly joining groups that were either inactive or a downright sham. Ensure you assess the performance of the groups before either sticking around or leaving the group.
- Actively contribute to the group. While some groups allow you to share your blog link, I believe it is necessary only when there is a thread, i.e. Facebook Monday, Twitter Tuesday, Blog Comment Thread and Pinterest Friday.
- Make friends from the group. It’s not enough to just leave your link and expect it to be clicked on. Why don’t you take your time and know some of your group members? (Disclaimer: Don’t just befriend anyone. It’s a dark world, out there. :/)
- Read other articles. Do unto others what you would expect them to do unto you. When you read the thread posts and comment, it shows that you are selfless and they will possibly reciprocate your kind act.
Now, I know you are wondering, Where am I going to get relevant and spam-free, active Facebook groups to be a part of?
Lucky for you, I have a list of Facebook groups that I have been monitoring for the past two months and I have deemed them great for you. There’s no point in going through thousands of groups, some of which might be scams when you can get them right here. Right now.
All I need is your email and the long list is yours. Sounds like a good deal, right?
The list will include Facebook groups that welcome blogging tips, advice, techniques and website management, social media marketing and influencer tips. Most of these groups are headed by key bloggers in the industry so you are in safe hands.
3. TWITTER LISTS
Twitter, for me, seemed to be the place to watch funny videos and read the latest Jaden Smith’s weird tweets. It was like where I went to when I was taking a break from editing.
Until I learned that Twitter can actually drive traffic to my posts when used correctly.
So I decided to try these unventured waters and see whether I could get any traffic to my blog.
The first thing I did was make sure I was aware of my keywords. These were the words or hashtags that bloggers in my niche used on Twitter to get engagement (likes, mentions, and retweets). I identified them by checking some popular posts under the Top tab.
Afterward, I followed some of the recommended people under the key words “Blogging Tips” and “Blog“. Since these were the keywords I had optimized my Twitter profile with, I occasionally got a handful of people following me back.
Posting my blog posts on Twitter proved to be a little wanting since tweets have a limited life span on your followers’ feed. So I enlisted the help of Buffer, a social media management tool that queued my posts, auto-scheduled them, shortened my links for me, and allowed me to track the links through Analytics.
Once I had my tweets scheduled, everything ran and still runs, on autopilot.
Apart from actually engaging with related content on Twitter, which begs for my personal attention. I can’t schedule comments or likes, so I have to get on the platform and do that myself.
Another great thing I did was join Twitter lists, which are similar to the Facebook groups. Since your main timeline is usually flooded with tweets that might not fancy you, a list keeps a specific conversation going on. Like a secret cluster of Twitter buddies. 🙂
Here you can see the number of lists I have found myself in, two months into being a little bit serious with my Twitter account.
A few tips on how to maximize your Twitter experience as a blogger:
- Drop the mic on your bio. Here’s where people will get to know you, what you do and if they are generally attracted to what you offer.
- Add a profile photo. 79% of people who uploaded a profile photo on their social media got more engagement than those that didn’t.
- Learn to pin tweets. When you pin a tweet, it appears right after your bio and on top of every other tweet you post. This simple tweet can be your game changer or destiny breaker.
- Monitor your hashtags using Social Quant. Some hashtags usually break out once and then die out. Use hashtags that are evergreen and that have a lot of active engagement from other Twitter users.
- Engage with posts that relate to yours. When you drop a comment on a tweet with a link, the user will know that you took the time to read their content. And the same will be done for you too.
- Shorten your links. Use bit.ly or Buffer to shorten your links and track them to know how many clicks they are getting.
- Remember to retweet. Don’t just churn out your own tweets and turn your timeline into a narcissistic zone full of your tweets. Show some appreciation.
For you to dominate on Twitter, you need to hit that sweet spot.
What is your biggest challenge on Twitter? Comment so that we can work a way out for you! 😉
4. TAILWIND TRIBES
Somehow, regardless of how hard I try to veer away from Pinterest, I still keep on coming back. This time, though, it’s a little bit off but not much.
One of the key Pinterest strategies that every blogger must have is timing. You may promote your blog through tweets, posts or pins, but if your timing was completely off, only a small number of people read your blog.
Why not increase your exposure?
Why not take your promotion to the next level?
Tailwind is an app that I have used since I opened my Pinterest account some months ago and it has been of immense help. It schedules your pins and posts them at peak times when your audience is active.
How cool is that?
Another aspect of Tailwind is its Tribes feature. It allows you to pin to people with similar interest as you (hence the name “tribe”) and also re-share pins from your tribe members. It’s like this big Pinterest party going down.
The reach is definitely awesome! It depends on how active your tribes are. As you can see, I have only chosen three optimal tribes to join.
You need an invite to a tribe so that you can start pinning and repinning content as many times as you like. Here are 75+ Tribes You Need to Join Today FOR FREE!
There is so much opportunity that lies in social media for a blogger to promote their blog post. With almost 2.9 billion people expected to be using social media by 2020, it becomes necessary to have a stable benchmark for you to at least break free out of all those people using social media.
I know I have not listed out the bookmarking sites such as Reddit or Stumbleupon. This is because I haven’t really focused my efforts on them and so I am not in a position to judge their credibility.
If you would like to connect with me in my various groups, let me know in my Contacts page. I am steadily growing my profiles and my blog’s exposure with these four categories.
Don’t forget to pick your Facebook Group lists in your email once you simply enter your email here. You might even bump into me. 🙂